How to do a Styled Shoot | White’s Mag Feature – A Mexican Fiesta!
As most of you know my other business is in the wedding and fashion industry: Lady Bella. Which is why I work with so many creative Women and lead me to launching Bella Creative Agency! I remember my first styled wedding shoot at Victoria’s @ Ewingsdale in Byron Bay. I had three models and a production team of two. I spent months preparing – I had no idea what I was doing – that was 8 years old! Fast forward to 2017 and I had a vision and it came to life within a month and featured in White’s Magazine!
How does it work?
A styled shoot is a collaboration between like-minded (like-STYLED) vendor’s. Everyone donate’s their time, skills and resources for the vision. Equally sharing to produce epic content. The photographer and videographer spend hours editing to showcase each suppliers talent. As a photographer you need to think about every vendor. Make sure you capture all the details so no one misses out on beautiful content.
The content can be used for magazine submission, PR media, social media exposure, email marketing or websites.
Paying the Creative?
As a creative we all do ‘free’ work or the industry term ‘TFP’ – Time for Print/Photos. BUT there is a catch. Many creative’s get burnt. I’ve heard hundreds of stories of people investing time and money to then not be credited. Or worse… not receive usable content (images or video)! It needs to be mutually beneficially. Ask yourself:
– Do you need this for your portfolio to gain paid work?
– Is it an opportunity to create content you wouldn’t be able to afford normally?
– Is it an awesome concept, style or location you WANT to do for your OWN creative outlet?
– Is the time & resources spent equal or greater to the value of content / exposure / marketing you will receive in return?
Ie: When I use to do runway hair and makeup for events FREE, I would have to PAY my team of 4-6 stylists. There were always loads of model’s and limited time. We spent $100’s in products and time away from paid work. An event could cost upwards of $500-1000. We were suppose to receive a credit after the runway by the MC + sometimes directions to our stall + other times free production of the event (photo + video’s) with credit on social media. Now… some people would do this but mostly people didn’t. The photographer and fashion designer would get credit but the models + styling team wouldn’t. Then it would be a big “OH SORRY” after we have slaved away for 10 hours at the event. I finally stopped doing event’s. The crowd wouldn’t remember who we were and it was always a big, fat flop.
How does this translate to other industries?
This concept works across most industries. You are pooling resources together to cut down on marketing costs. If you are not in a creative industry you can share the cost of the talent ie: influencer / model + production team. Use your in-house team to source locations or network with other suppliers in your industry.
Here is an example:
CAMPING INDUSTRY – network with a supplier for Campervan, camping chairs, innovative esky (I saw one recently on Sharktank that has an in-build aircon!), outdoor wear for the models, tent pegs, tarp and so forth. You could connect with the council or camping groups for promotion of the location you shoot at.
Aim for 5-10 suppliers for each shoot. That’s 5-10 social media accounts giving you exposure!
How much does it cost?
Prices vary depending on the skill and experience of the creative’s but here is a guide:
$1500 editorial photographer
$1500 2min promotional video (production & edits)
$550 hair and makeup team
$250-$1000 the talent ( models/ influencers) – if required
$150 lunch, coffee and snacks for your team
A MEXICAN FEISTA!
” I follow trends in an array of industries including wedding, fashion and interior design. It gives me inspiration and helps identify new trends. I personally love colour and my work is very bright, bold and vibrant. My brides love a bold lip and flowers in their hair. Combining the bold vibrant colours, eclectic decor and fun quirky details of a Mexican Fiesta our neon styled shoot came to life amongst the tropical palm tree oasis at The Secret Garden in Byron Bay.
A Mexican theme was a perfect mix of trend setting to inspire our brides and an opportunity to push the boundaries and showcase our collective skills and style.
Byron Bay is one of the most popular wedding destinations in Australia! Majority of our clients are destination brides with guests travelling Internationally and Interstate. Which means our weddings are massive parties as everyone is on holidays – a fiesta of love! “
You can read about the creative process and how the shoot day went here: http://www.ladybellaphotography.com.au/lady-bella-photography_blog
Behind the scenes #BusinessandBabies
” We are big supporter’s of woman and parents in business. We shot on a Monday and it was a long day. This meant a lot of us had to bring our kids. It was a warm and supportive environment. We shut the gates and let the kids play together… in true Byron spirit!”
Contact Bella Creative Agency to collaboration on a styled shoot for your industry! firstname.lastname@example.org
Photographer, Hair + Make Up: Lady Bella – Studio & Salon
Venue Secret Garden Byron Bay
Videographers Yellowbull Weddings
Dress Jennifer Gifford Designs
Florist Flowers By Lynda
Styling Bliss & Willow // @theonedayhouse_rentals
Celebrant Benjamin Carlyle
Mobile Barber Luigi & Sons Mobile Barber Shop
Mens Accessories – Wood & Beau
Stationary Poppy Ridsdill
Neon Arbour Signage Neon Republic
Bridal Jewels Forever Soles
Female Model Hayley Joan Montano
Male Model Jared Franzen