Hairdressing Salon – Complete Bella Rebrand!
We had the opportunity to work with Jacqui from Salon 5 Sixty based in Lismore, Northern Rivers NSW. She wasn’t happy with her logo, website and general online presences. Jacqui has a beautiful home salon overlooking the river. She has built a strong hairdressing cliental and wanted to expand into wedding hair and makeup artistry.
The wedding industry is booming in the Northern Rivers which includes Byron Bay. It was an opportunity for her business to grow. Market research has shown that brides are attracted to clean, bright and airy look and feel. Jacqui’s personal brand was black, white and red. We worked with her to produce a gold logo which exudes luxury. It is easily read across all platforms and works with black or white background.
Branding is more than “just a logo” but it’s a good start to work from. Once we had designed her logo we moved onto production.
Production can be photography, videography, graphic design or a mixture of skills. We use these skills to produce “Content Marketing”. We organised a styled wedding photo shoot to produce photo and video content to market to her wedding client’s. We used this opportunity to partner with industry professional who would be able to recommend her in the future and share the content on social media with her handle (tag).
We decided to use a model who had a strong following on Instagram ie: Influencer Marketing. We carefully chose a talented team of vendors.
More vendor’s = more exposure!
- hair and makeup
- bridal gown designer
- bridal jewellery
We started in our Tweed Coast Studio to showcase Salon5Sixty’s skill-sets. We recommended Jacqui showcase three popular hair and makeup looks. These images would be the foundation of her website, print media for wedding expo’s and most importantly appeal to potential brides.
After the studio we met the wedding vendor team at Potager Restaurant. We worked as “Production Managers” and ensured the creative vision and logistics fell into place. Like any production day there are always hiccups along the way. The team worked together and the results speak for themselves.
We now had branding, new logo and production with lots of photo and video content to use! It was time for her website! Like most creative’s Jacqui had a tight budget. We understand what it is like. We worked out a interest free payment plan and chose a website theme that was affordable and easy to use. Jacqui had issues with her previous provider who charged her every time she needed something changed. This is a common story! We assess our client’s needs and look at the big picture. Yes, we could have designed snazzy website with all the bell’s and whistles… however the reality is she wouldn’t be able to easily post blog content, updated her portfolio or change a simple price! Clean, modern and functional was the key.
Here is a visual of the before (bottom) and after home page:
We had some great behind the scenes content we could use:
In the end Jacqui was very happy with her hairdressing rebrand! As an act of good faith we helped her with the final touches and rebranded her Instagram and Facebook page so her online presences was cohesive.
What are your thoughts? Do you think we successfully rebranded to appeal to her bridal cliental? We think so 🙂
Photography @lady_bella_australia @bellacreativeagency
Hair & Makeup @salon5sixty_weddings
Styling & Floristry @blissandwillow
Stationery Artwork @iampoppydesigns
Designer Gown @mahiya_leather
Boho Footless @foreversoles
Female Model @graceshugg
I highly recommend Bella Creative Agency! They are on point with their ability to create stress free branding and high end websites.. I am so incredibly happy with the end results. If you want to take your business image to the next level of professionalism you won’t be disappointed.. ♡
Facebook Review – Jacqui